Digital Marketing- An innovative and cost effective marketing approach

The world has moved beyond the traditional methods of marketing and adopted a more revolutionary approach to marketing known as digital marketing. To understand what digital marketing is capable of we first need to understand what it is. Digital marketing comprises of all efforts made towards marketing a product or service that make use an electronic device or the internet. Businesses employ digital platforms like search engines, email, social media, and websites to create a connection with current customers and attempt to reach prospective ones.

When we talk about Digital Marketing, it is primarily marketing of products or services using digital technologies mainly on internet as well as on mobile phone, display of advertisement and any other digital medium.


When we talk about digital marketing, we need to understand that there are various levels and multiple processes that need to be undertaken for a successful and effective marketing strategy for your brand or product so that it acquires a place of prominence in the digital world.
At BS, each of our digital marketing campaigns is a bespoke experience tailored to fit with our client’s needs and objectives. The needs may range from the need for an increase in website traffic, increase brand awareness, the need to drive sales or increase social media following or engagement or to be the go-to source for your product and services. After we have sat with our clients and understood their needs we then draw out a game plan for the respective digital campaign. We employ various digital marketing techniques like search engine optimization, pay per click, e-mail marketing to achieve our goals while paying mind to the respective business niche, its industry rules, and our client's resources.
The real quantifier of a successful digital marketing campaign lies in its conversions. At Bitsenze, it is from a high number of conversions that we derive our validation from. In our processes streamlined towards achieving a successful digital marketing campaign, we take it upon ourselves to ensure that it meets the required prerequisites at any given levels. A prime example of one of our foolproof techniques is evident at the technical implementation working in synergy with the manner your website has been developed. Our in-house technical team at Bitsenze also help you design and implement the required technical add-ons for your website.
We use a variety of organic digital marketing tools to implement our marketing techniques. Some of these tools are Sprout Social and Hootsuite which we use for our social media management and to provide more traction, engagements, and insights to these pages. For our paid media marketing technique, we use Spyfu that allows us to carry out competitor research. Other tools and technologies we use to provide the most premium return in investment for our customers are, Moz, Google Analytics, Mailchimp, SumoMe, UberSuggest, OptimizePress, Slack and more

Technology Stack

Digital Marketing
  • Google
  • Facebook
  • Pinterest
  • Google Adwords
  • Hootsuite
  • Bing
  • Twitter
  • Instagram
  • Google Analytics
  • Yahoo
  • Linkedin
  • Youtube
  • SEM Rush